Tag Archives: Art

We Reach Five Years and Take Business Up a Notch

In February, as our five year anniversary approached, and I started looking through photos and reviewing the year, I couldn’t help but feel proud of what we had been able to accomplish. The addition of the third level, or what we refer to as the “gallery”, had changed the dynamics of the business, not only making AlteArte’s presence much more dominant on the street, but making it much more flexible in the possibilities.

In the past year, we had held monthly exhibitions, attracting artists from as far away as Madrid. We had offered workshops ranging from a flamenco dance to a drama workshop taught by professionals in the field. We had used the room for  weekly language exchange meetings where people gathered together to practice their English or their Spanish. We had hosted special speaking events from local authors as part of our book club. And we had filled the gallery with music performed by talented musicians such as a local swing/jazz group and a very talented singer/song writer from Norway.

The truth was that the possibilities were limitless. And the gallery was the perfect space to bring everything to life. The door connecting it to the rest of AlteArte could be closed, the music could be turned off, and we could be hosting a special event without it affecting the rest of the business in any way. In fact, from the first level, you wouldn’t have a clue that something was happening on the third. It was so unlike our first year when we attempted to show a movie only to have a serious clash between people who were there for the movie and people who were there just to have a drink.

Best of all, Altea is like a treasure box of talented people. And, by expanding to the third level, we were providing the space to showcase that talent. Altea and AlteArte went hand-in-hand, and, in a very natural, organic and almost effortless way, the gallery came to life.

And, as much as the glowing comments from customers had replenished my energy and pushed me forward for the first four years, the feeling that we were authentically adding to the community and becoming a center of culture in Altea’s Old Town filled me with a very different kind of sense of accomplishment and fulfillment.

And I remembered just over five years earlier when we were first moving to Altea, and I had yearned to be a part of it all. There were still so many layers of Altea that I had yet to uncover – and perhaps never will – but, as we celebrated five years, at least I could confidently say that, in our own way, we had added some extra magic to this special town.